Here’s how a 3d configurator can boost your e-commerce business

3d configurators can help you to create striking online shopping experiences. Thanks to digital environments with 3d assets, users are able to explore in detail your products in real-time.

CGI refers to Computer-Generated Imagery — it is the creation of visual content with computer software. This technology is used in everything from advertising, architecture, engineering, virtual reality, to even art.

Thanks to CGI, retail businesses are able to showcase their products in a more dynamic way. 3d models can provide a 360° view with better angles to display your products and achieve a more interactive and exciting shopping experience versus static photography.

With the latest 3d modeling tools, it is possible to create the highest quality digital twins. These can reflect the size and appearance of its physical relative, making 3d assets useful for selling any type of product. They can attract more customers to your website and potentially increase conversions.

Moreover, by adding customizable options such as text, color, textures, and potentially endless features, you empower your customers with the freedom of designing a masterpiece of their own which could skyrocket product satisfaction.

According to a Deloitte survey, one in five people who expressed interest in personalization is willing to pay up to 20% more for customized consumer products.

I know what you are thinking, this technology is still too new and does not have a proven record. However, before you get the wrong idea try to think about Subway — yes, the American sandwich franchise founded in 1974.

Their food experience is entirely based on customization: you can choose the bread, the main filling, vegetables, sauces, and condiments to get the ultimate sandwich experience, one that is created by you from the available ingredients.

This is a proven powerful concept that makes the shopping process more appealing. Giving endless combinations to your customers allows them to express themselves better through your products.

Furthermore, in an era of mass production, customization is a valuable Unit Selling Point that will give your business a competitive advantage.

Another interesting case was the 2020 Chevy Corvette 2D Visualizer. After releasing the C8 Corvette a year ago, the manufacturer’s website was able to attract five times its normal daily traffic load thanks to this system.

Here, 2.4 million visitors spent 152,000 hours engaging with the 2D online Visualizer and built more than 940,000 Corvettes in total (during the release month), even though this experience was lacking 3D renders.

On the other hand, investing in a configurator or 3d assets for your website might be a long shot, and it is definitely not a must-have for every business.

In fact, the top sectors taking making the most out of 3d product configurators are:

  1. Luxury Goods and Fashion.
  2. Automotive.
  3. Interior Design and Furnishing.
  4. Real Estate and Construction.

Not to mention that leading brands such as Tesla, Range Rover, Nike, and Ikea, are already implementing such digital environments to accelerate their online sales and interactions.

At the end of the day, it all depends on your target audience — if your customers are interested in novelty, exclusive experiences, personalization, and/or unique products, then a 3d configurator might be what you need to boost your sales.

Also, having a sophisticated system alike could improve your ordering process (not everything is about the customer experience).

Our back-end solutions provide you with efficient 3d asset management that can be integrated into your e-commerce inventory and even automate your invoice processing (gaining visibility on the configurator selected items, with its specific features and pricing).

Are you interested in increasing engagement for your website? Then, click here to learn more about interactive solutions.



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The Brink Agency

The Brink Agency

We offer digital experience by combining creativity with technology and we help brands to grow into the digital age.